Emer acts as an advocate for gender equality, consistently making it a positive regular board level agenda item. She allocates time to act as both a mentor, and importantly a sponsor, to women at all levels to ensure a healthy pipeline of successful female talent. She does this through networking events, ensuring gender balanced shortlists for prominent roles, raising the profile of talented women and speaking regularly at events. She works with SoftBank Vision Fund to deliver their strategic engagement programme and support entrepreneurial women. Emer also uses her position to encourage more young women to work in IT, opening them to the possibilities of a STEM career. She replicates this work in PaddyPower Betfair PLC where she is a Non- Executive Director and also as an Ambassador for the Royal Marines Business Liaison Group. A member of the UK government Women’s Business Council since 2013, Emer has represented the UK at the UN Commission on the Status of Women Globally in NYC in 2014, and has been asked to address the UN again in 2019. She created the Men as Change Agents (MACA) board in 2015 and, this year, designed the MACA Academy professional development programme for senior businesswomen who have the potential to fill a CXO role within the next 3 years.