Victoria believes diversity is critical to business success and has created a 50/50 management team within M&C Saatchi owned customer experience agency LIDA, and is leading a committee defining diversity strategy globally for M&C Saatchi Group. They are building more flexible working options into their approach at LIDA to ensure they keep brilliant talent returning after maternity leave and fully support shared parental leave. LIDA also run speed mentoring for all women in the organisation bi-annually, giving female talent access to advice and inspiration from senior female management. She writes a Huffington Post blog on ‘authentic leadership’, and is an active member of WACL (Women in Advertising London) working on two committees focused on up and coming female talent. Firstly, she is a member of WACL Gather committee, an annual training event giving advice, inspiration and mentoring to 500 women. Secondly, she sits on the partnerships committee working closely with all organisations that are supporting younger females in the industry. They are currently working on a plan to promote ‘equal pay day’ Friday 10th November. Victoria is a school governor at South Hampstead High School for Girls, helping the next generation make great strides towards equality.