Keith Weed

Keith has been a champion of women’s empowerment and diversity throughout his whole career. Since becoming CMO of Unilever in 2010, he led the creation of the Unilever Sustainable Living Plan (USLP), pioneering new ways of integrating sustainability into the business and increasing Unilever’s positive social impact. The USLP includes a commitment to empower 5 million women by 2020 as Keith is a strong believer that a world where women are economically empowered will be a fairer, happier and more prosperous place to live – and that society and business will flourish in it. To achieve this Keith has been a strong advocate for building a gender-balanced organisation – including mentoring Unilever’s top female executives, promoting safety for women in communities where Unilever operates, enhancing access to training and skills for women and expanding opportunities within Unilever’s retail value chain. Keith is also passionately committed to tackling stereotypes in advertising – gender and beyond – through Unilever’s #Unstereotype initiative and is the architect behind the #Unstereotype Alliance, co-created with UN Women, bringing together 24 companies to remove the portrayal of unhelpful stereotypes from their advertising by 2020. His commitment to UN Women also extends to other programmes such as HeforShe.

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