Iain sponsored Cicero to become the first communications company to join the HM Treasury Women in Finance Charter and set ambitions targets for a 50 50 gender balance in thier first year of recruitment, which has been surpassed. He is a key part of the Diverse City initiative working with Dame Helena Morrissey to support diversity charities, with a special emphasis on women in work. He has also worked with the 10 Downing Street business liaison team to drive the Prime Minister’s support for the initiative. Additionally, he sponsored and hosted an investor breakfast at Cicero Group with the Home Secretary to champion women in business across the Commonwealth as part of CHOGM 2018. As one of the few SMEs to become part of the 30% Club, Iain acts as a mentor to several women in business. Cicero now hosts the regular Women in Public Affairs events and his team members are part of the decision making structure and governance. He has also personally supported the Diversity Project on a pro bono basis with strategic communications advice, designed to bring more women into the asset management sector.