To drive inclusion, collaboration and equality, Adrian created #WeStepUp at Edelman; an initiative which includes an independent study of pay equality, sponsorship of The Women’s Foundation (TWF), balanced panels for hiring and performance reviews, new flexible working policies and external coaching for returning parents. He is a founding member and the Co-Chair of the Male Allies, a charity under TWF dedicated to tackling gender equality through senior male business leaders. Adrian has played a crucial role in promoting the Male Allies initiative to the wider community and has worked on a key piece of Male Allies research that focuses on the need for male allies in Hong Kong and explores the barriers to men being more engaged in tackling gender inequality.