Abi Wright launched Spabreaks.com in 2008. Her aim, to change the perception of spas from purely hair and nails to highlight their role in health, wellbeing and body confidence; making them more accessible, and opening up the industry where people had been marginalised before i.e. Cancer and Disability. Today she has a culturally diverse team of 85+, was number two in the Sunday Times Virgin Fast Track 100 in 2012, won numerous awards relating to her role in diversification and inclusivity in the workplace and has taken turnover from £250k to £20m+ in 2016. The London based call centre hopes to attract more women into a male dominated world of sales and as a result her skilled senior management team is 98% female. In 2017 the company introduced its first female apprentice, and she has recently introduced a part-time home working programme for parents wanting flexibility.