Across the 28 WPP agencies for which Demet is responsible in Turkey, she is committed to supporting diversity in recruitment policies, workplace culture and office facilities. She was instrumental in implementing the ‘Walk the Talk’ initiative across WPP Turkey, an award-winning equality movement positively impacting the lives of hundreds of women across GroupM and WPP. WPP launched the WPP Culture Project in April 2019 to address our approach to a scope of issues including gender equality, and Demet remains very active in this area. Demet has ensured that WPP offers one of the most comprehensive parental packages in Turkey, and she launched the GroupM Mother Support Programme, which provides returning new mothers with a one-to-one mentor for the first three months back at work. Externally, Demet is Vice Chairperson of the UN Global Compact Turkey roundtable of CEOs. She is also an ambassador to Unilever and the Advertising Association for their gender equality and female stereotype initiatives. Demet has entered into a partnership with Yanındayız (We Are With You), an association tackling gender inequality based on the principals of the Universal Declaration of Human Rights.
Serpil champions women’s inclusion across Vodafone’s markets as the chair of the global Diversity and Inclusion Steering Committee. She is committed to helping to increase the proportion of women in management and leadership roles by helping build a pipeline of talent, specifically through initiatives such as Vodafone’s pioneering ‘Global Maternity Policy’ and ‘ReConnect’, the world’s largest recruitment programme for talented women on career breaks. In March 2019, a new initiative was introduced to support colleagues affected by domestic violence and abuse. Vodafone has built credibility already in this space helping thousands of people via Vodafone Foundation’s TecSOS, Easy Rescue app in Turkey and the UK’s Bright Sky app. Inspired by the work of the Foundation, Serpil’s team has launched a new global HR policy and specialist manager training to support employees affected by domestic abuse. Vodafone Europe has already exceeded their 2020 female leadership target, currently at 31%, and aims to reach 40% by 2025. Externally, Serpil mentors numerous senior women and served as a selected mentor for the ‘Women on Board Association’ (WBAT Turkey). She is also mentoring female undergraduates studying in rural parts of Turkey as part of the ‘A New Leader Association’ initiative. Additionally, Serpil regularly speaks at global events to champion D&I.