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Catherine Yuile

Catherine has been with Edelman for 3.5 years, leading the growth of the Insights & Analytics practice in Canada, and is a member of the Toronto leadership team.  Catherine is also a member of the global steering committee of Edelman’s Global Women’s Executive Network (GWEN), where she advises on and leads global initiatives designed to increase the presence of women leaders at the most senior levels of the firm.  In 2017, Catherine led the development of new global and regional scorecards and KPIs to track corporate progress and insights towards Edelman’s goal of 50/50 representation of women in leadership positions.  In early 2018, Catherine developed a plan to create and launch a new global Instagram channel for Edelman GWEN. To support this launch, Catherine formed a global team of women community managers across different regions to develop content that helps highlight local GWEN activities, women leaders, and their champions.  Under Catherine’s leadership, the GWEN team has organized regular local office events, such as lean-in circles, to help create a culture where women can lead and succeed.  Catherine is passionate about her mentorship of women in the communications, marketing, and research communities, supporting them to successfully manage their career development.