At Edelman India, Smita has instituted several informal knowledge building platforms for women members willing to expand their sectoral knowledge and thus open career path in otherwise male dominated sectors within India. She personally mentors close to 10 women members of different teams, and has setup informal cross-gender reciprocal mentorships between varied team members aimed at nurturing skill and career development across practices and skillsets. In 2015, Smita co-founded a social development organisation JanmFoundation.org which is presently operational in two Indian states of Uttarakhand and Haryana, creating financial inclusion for women in rural communities of these states.
Catherine has been with Edelman for 3.5 years, leading the growth of the Insights & Analytics practice in Canada, and is a member of the Toronto leadership team. Catherine is also a member of the global steering committee of Edelman’s Global Women’s Executive Network (GWEN), where she advises on and leads global initiatives designed to increase the presence of women leaders at the most senior levels of the firm. In 2017, Catherine led the development of new global and regional scorecards and KPIs to track corporate progress and insights towards Edelman’s goal of 50/50 representation of women in leadership positions. In early 2018, Catherine developed a plan to create and launch a new global Instagram channel for Edelman GWEN. To support this launch, Catherine formed a global team of women community managers across different regions to develop content that helps highlight local GWEN activities, women leaders, and their champions. Under Catherine’s leadership, the GWEN team has organized regular local office events, such as lean-in circles, to help create a culture where women can lead and succeed. Catherine is passionate about her mentorship of women in the communications, marketing, and research communities, supporting them to successfully manage their career development.
Mazuin in a career spanning two decades has built an industry reputation of playing a business transformation leader. Having led three successive business turnarounds for Malaysia’s leading international Marketing Communication Groups in Edelman, MullenLowe and Leo Burnett, she brings with her the tenacity and rigor required to influence the business trajectory. An avid proponent of ‘playing a meaningful role in the Clients’ business journey’, Mazuin today is one of the very few women business leaders in Malaysia who continue to invest in nurturing and building a startup based corporate culture that shines light on young talent. A natural mentor at heart, she continues to take immense pride in creating entrepreneurial abilities across workforce, as she continues to steer Malaysia’s leading Reputation Management Consultancy with over 70% women as part of the workforce.
Nicole believes empowering her colleagues is critical to success, so she ran a companywide workshop for all female staff and male managers that openly addressed the unique challenges women face in the workplace – from not speaking up in meetings and going for promotions, to the importance of supporting other women and creating a work/life balance that actually works. She was then invited into other companies she works with to present the session to their teams. She also worked with her team to promote International Women’s Day, involving inspirational speakers inside and outside the business promoting their successes and the importance of creating a personal brand. Externally, in 2017, Nicole started work creating a Diversity and Inclusion network – Balance – across Out of Home advertising to drive more balanced representation in all companies. She has signed 10 businesses up to Balance, who are now actively involved and making real change happen. The network is open to everyone who works in Out of Home advertising and provides information, training and advice to inspire women and BAME employees to stay in the sector longer while attracting new diverse talent.
Lisa has sat on the Steering Committee for Edelman’s Global Women’s Executive Network (GWEN) since its inception, and took on the role of chair in 2017. GWEN champions programs and policies to help Edelman reach its global target of 50/50 gender parity at the most senior ranks by 2020. GWEN was conceived to increase the presence of women leaders at the most senior levels of the firm, and to create an environment where women are encouraged to lead and succeed. When GWEN began in 2011, women represented 33 percent of the company’s most senior leaders of the firm. As of April 2018, this number has climbed to 47 percent. Externally, Lisa devotes a significant amount of time to engage in speaking and editorial opportunities to advocate for women in the workplace, on subjects ranging from the importance of diversity on boards, to boosting self-confidence. Recent engagements include participation in a #MeToo debate at Women’s Forum Canada and a panel discussion on sexual harassment in the workplace organised by the Canadian Club, the most preeminent business forum in the country. She continues to support future leaders through mentorship programs with various women’s organisations.