Christina is a member on five inclusion boards (WPP DEI Council, WPP Culture Council, WPP Sustainability Council, WPP Innovation Council, and Wunderman Thompson DEI Council) where she advises on women’s issues and their intersection with disability. On the Wunderman Thompson DEI Council she created an Inclusion framework and scorecard for individual disciplines to give everyone the steps and measurement to a more inclusive culture. She created the Inclusive Experience Practice which uses Inclusive Design Methodology to create inclusive products and experiences for her clients’ customers. This methodology forces the creator to ask who they are leaving out of the experience that they are creating and pushes them to take the time to learn from the groups that they’re leaving out. Christina is the Chief Brand Officer of a non-profit, Open Style Lab, which is an inclusive design education hub which teaches women and girls with disabilities about STEM through adaptive fashion design.
Following a gender pay gap announcement, Emily compiled a business case for the creation of a women’s network at her organisation and its partner agencies, outlining her vision for the network to be a platform for inspiration, support, encouragement and an opportunity to make new and more meaningful connections. The Women’s Network hosted 6 events in the first 7 months, including workshops, speed networking, coaching training and talks. In 2016, Emily also helped launch a new consultancy within her organisation called Female Tribes, looking to change the way the world works for women, starting with more diverse representation in the media. Since launching, Female Tribes has raised awareness and facilitated change within many client corporations around how they communicate to women. Emily and the Female Tribes team are now working with tech company Connectt to launch Female Tribes as a social network: a place for women to create, connect and be inspired. In 2018, Emily won the WACL Future Leaders Award, and has since supported other women across the organisation to apply too. She also helps to organise NPP Women in Marketing, a word-of-mouth, peer-to-peer network with a diverse mix of women from both agency and client side, providing greater insight into the challenges faced by women across the industry.
Mel Edwards is the Global CEO of Wunderman Thompson, the largest advertising agency in the world today, employing more than 20,000 creatives, data scientists, technologists, and storytellers across 90 markets. Mel came to Wunderman UK as the CEO in 2012 and soon built a reputation for recruiting great talent and empowering people to do the best work of their careers. In 2015, she was named CEO of Wunderman EMEA and in 2018 Global CEO of Wunderman. She then successfully led the agency’s transition to Wunderman Thompson, a global agency designed to inspire growth for the world’s leading brands. Today, some of the agency’s largest clients include Shell, Best Buy, Samsung, BT, EE, Duracell, and HSBC. Mel has a true passion for inclusion and is recognized globally as a leader seeking to address the historical imbalances in the advertising industry. At Wunderman Thompson, she has implemented a strong female leadership team, making it the only major agency today with females as CEO, CFO, and Chairman. She spearheaded Pass It On, a programme that provides space for reflection and access to other women who serve as mentors and help grow careers. She also created the Female Tribes programme, which is changing the narrative around women in the industry by finding great female role models in content, culture, and society. For all of these efforts and more, Mel has been named one of Ad Age’s European Women to Watch, a group of 20 executives making a difference in the industry.
Jo is a creative director, which is rare given that only 12% of creative directors in advertising are female. A large part of this imbalance stems from a lack of female role models in the creative industries because, as the saying goes: if you can’t see it, you can’t be it. Therefore, Jo is an outspoken advocate for female talent and regularly mentors female creative teams. She also regularly speaks at events, on panels, podcasts and in industry press, and hosts in-house events with an equal representation of female role models. Externally, Jo collaborated to create an exhibition called ‘There’s a Good Girl’ which celebrated and showcased 20 women artists (the first all-women exhibition), including Alison Jackson, Sara Pope, Pam Glew and Hattie Stewart. The exhibition received wide-ranging press attention, featuring in The Independent, The Sunday Times Style Magazine, and on BBC Radio amongst others. For the past four years Jo has run the popular, non-profit event called ‘Good Girls Eat Dinner’ which has one simple mission: provide kick-a$$ female role models across the creative industry and beyond. Speakers to date include Cathy Newman (CH 4 News), Amanda Foster (Hollywood Stuntwoman), Lisa Smorsarski (Editor in Chief, Stylist Magazine) and many more.