Across the 28 WPP agencies for which Demet is responsible in Turkey, she is committed to supporting diversity in recruitment policies, workplace culture and office facilities. She was instrumental in implementing the ‘Walk the Talk’ initiative across WPP Turkey, an award-winning equality movement positively impacting the lives of hundreds of women across GroupM and WPP. WPP launched the WPP Culture Project in April 2019 to address our approach to a scope of issues including gender equality, and Demet remains very active in this area. Demet has ensured that WPP offers one of the most comprehensive parental packages in Turkey, and she launched the GroupM Mother Support Programme, which provides returning new mothers with a one-to-one mentor for the first three months back at work. Externally, Demet is Vice Chairperson of the UN Global Compact Turkey roundtable of CEOs. She is also an ambassador to Unilever and the Advertising Association for their gender equality and female stereotype initiatives. Demet has entered into a partnership with Yanındayız (We Are With You), an association tackling gender inequality based on the principals of the Universal Declaration of Human Rights.