TSB was created to bring more competition to UK Banking and make banking better for UK consumers. Creating a different, inclusive culture has been key to success, with Helen driving TSB’s long-term commitment to gender diversity. Helen led TSB’s Gender Balance Matters campaign, pioneering a transparent approach to gender pay gap reporting, and calling on others to follow TSB’s lead and come clean on causes of their gender pay gap, and what they are doing to fix it. Helen regularly promotes gender diversity through media interviews and speaking events like CBI’s First Women, Management Today’s Inspiring Women, and an Equalities Office seminar for SMEs. She also led TSB’s sponsorship of the Women’s Equality Party’s first conference, participated in forums for HMT Gadhia and Hampton Alexander Reviews and was shortlisted for Woman of the Year at the Women in Finance Awards. Helen ensures TSB’s policies are gender neutral, championing activities supporting parental leave, flexible working and encouraging women to return to financial services. Throughout her career, she has mentored women and she introduced a programme for TSB’s executive committee to champion female partners. This is all on top of her ‘day job’ which includes co-leading TSB’s transformation programme, migrating to a new IT platform.