Preeti was instrumental in the development and delivery of GroupM’s ‘Walk the Talk’ initiative, designed to empower women to identify and achieve their purpose by providing the tools to confront barriers and create a more balanced vision for the future through sharing experiences and learning to become more effective leaders. This year, Preeti was honoured at the Women Leading Change Campaign Asia Awards for her leadership in fostering innovation in the media and marketing industry. One of many campaigns headed by Preeti which sought to bring change was NAYI SOCH, designed to challenge stereotypes and build new role models in India, which was shortlisted at Cannes. Previously, Preeti headed a campaign with Indian cricketers to question why they shouldn’t have their mothers’ names on their jerseys, which was well-received across the country.
As Associate Director at Mindshare, Michelle has been working with Dove/Unilever on breakthrough advertising campaigns around women’s self-esteem, alongside cultivating gender diversity within Mindshare itself. As the Events Lead of Mindshare’s ERG, The Collective, Michelle has created experiences which bring women’s and minority voices to the forefront. With Dove, she led an award-winning campaign to reframe the concept of beauty, working with Hearst editors from Cosmo, Harper’s Bazaar, O Magazine and others to integrate powerful images of diverse beauty and change young girls’ perspectives on antiquated beauty standards. Michelle was also involved in a panel for Dove’s Self Esteem Project, an educational curriculum developed to strengthen girls’ self-esteem. She has also been involved in a mentoring program which pairs young professionals with teenagers to provide advice and encouragement through their high school years.