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Julia Muir

Julia Muir is the CEO of Gaia Innovation, and Founder of the Automotive 30% Club; a network of 42 CEOs and MDs aiming for minimum 30% representation of diverse women in key roles by 2030. She specialises in enabling women to achieve their potential, encouraging male allies, and inspiring young women to join automotive. Julia organises the Inspiring Automotive Women Awards and the Inspiring e-zine and Super-Network to motivate women to progress; and leads the Inspiration for Innovation Network of volunteers engaging with schools to dispel career stereotypes and inform youngsters about D&I. She is the leading voice on gender-balance and women’s inclusion in UK automotive, is on the steering committee of the Global 30% Club, and is a Gender Equality and Diversity Ambassador for the Silverstone Technology Cluster. Her book, “Change the Game: A leader’s route map to a winning, gender- balanced business” will be published in March 2021.

Julia Muir

Julia founded the social enterprise Gaia Innovation to inspire young people from less affluent backgrounds to aim higher and to equip themselves with the skills for the jobs of the future, and to escape the poverty trap of low skilled insecure employment. She employs women through spotting their potential and their transferable skills rather than relying on evidence of past performance or specific job experience, and encourages them to believe in themselves and their abilities. She achieves a high level of productivity and employee engagement in the business through flexible and agile working, and many of her team are women returners with caring responsibilities who are trusted to fit their work around these responsibilities and deliver high quality output.  Externally, Julia founded the UK Automotive 30% Club and is on the steering committee of the Global 30% Club. As a result of Julia’s work, 33 of the largest UK automotive companies have set the ambitious gender diversity goal of achieving a 30% female representation in their key roles through all organisational levels, by 2030. She designed the four phase “30 by 30” strategy that the companies have adopted, to encourage the effective hiring, retention and promotion of women in the automotive sector. Each year she runs an Inspiring Automotive Women Day, bringing 100 girls to meet women in the sector, and sending 60 volunteer “real model” women into 30 schools across the country. This year also saw her launch the Inspiring e-zine – a digital magazine aiming to create a grassroots movement to inspire women to progress, and the inaugural Inspiring Automotive Women Awards. 

Julia Muir

Julia founded the social enterprise Gaia Innovation to inspire young people from less affluent backgrounds to aim higher and to equip themselves with the skills to escape the poverty trap of low skilled insecure employment. She employs women through spotting their potential and their transferable skills rather than relying on evidence of past performance or specific job experience, and trains and encourages them to believe in themselves and their abilities. She achieves a high level of productivity and employee engagement in the business through flexible and agile working, and her team are women returners with caring responsibilities who are trusted to fit their work around these responsibilities and deliver high quality output. Gaia Innovation runs the Inspiration for Innovation programme that is free of charge to state schools and funded by employers, universities or altruistic donors. Within the programme, they facilitate meaningful interactions between female students and employers in male dominated sectors such as automotive, engineering and technology in order to raise the students’ awareness of all the opportunities available to them. Externally, Julia is also an adviser to The 5% Club, a steering committee member of the 30% Club, and founder of the UK Automotive 30% Club.

Julia Muir

Julia founded Gaia Innovation Ltd to build positive links between schools, employers and universities, in order to encourage children to aim high, equip themselves with creativity and technology skills, and seek careers in the growth industries associated with the Fourth Industrial Revolution. These industries tend to be male dominated, and so she uses successful female role models in all activities to demonstrate to both male and female students that women can perform at the highest level in industry and academia. In 2016, Julia founded the UK Automotive 30% Club, a group of progressive CEOs and MDs of the UK automotive industry. The goal she has set is to achieve 30% of key leadership positions in member organisations to be filled with women by 2030, and she has devised a 4 phase “30 by 30′ strategy in order to make this happen. She has also recently launched a “303030” Campaign in collaboration with the charity Speakers for Schools which will see 30 senior automotive executives go into 30 schools to give inspirational speeches, and then provide 30 executive work shadowing placements to girls where they will spend a week with the senior leadership team of that business.