Katie believes that, without setting specific gender targets, companies should always employ the best person for the job. The attitude has seen a steady increase in the number of senior team members who are female. They attract and then support women with genuine opportunities to work more flexibly: from home, from out-based locations, or flexible hours for example. Externally, Katie is an active supporter of the annual ‘Power Part Time’ List, which garners immense interest and national coverage. The list promotes flexible working for men and women. Having been listed herself four years ago, she is now a judge and speaker at the event. Dixons Carphone are sponsoring more of this going forward and, through connections made on the Power Part Time List, they’re founding members of ‘Be Inspired’, the retail change programme to encourage more women to join the industry. She has also spoken at her daughters’ school on valuing difference in the work place. Additionally, she is also non-executive director of Scottish and Southern Energy plc.