As Japan Market Unit Lead of Accenture, Atsushi initiated Project Pride – a workstyle reform initiative with the aim to create a working environment which is practical, equal for everyone, and free from discrimination. The outcome of this initiative has been reduced overtime work, greater employee retention, and an increased use of paid holiday time. Since launching Project Pride, the number of women working at Accenture Japan has increased from 21% to 35%, with 44% of new hires now women. Following this transformative work, Atsushi speaks regularly at events on the importance of diversity and inclusion, as well as advises other organizations in Japan on adopting work practices which promote and support gender equality.
Masumi is involved in the Japan Inclusion & Diversity Initiative at Accenture Japan, where she developed a program for working parents to help them continue working without stress after returning to work, with a focus on career development and a healthy work-life balance. The program focuses in particular growing working mothers’ career opportunities, challenging the misconception that returning mothers are limited by less flexible working hours. It also focuses on unconscious bias around parenting, and is inclusive of working fathers. Masumi’s program has contributed to Accenture being ranked in the top ten of Nikkei Dual’s ‘Best Companies for Working Parents’ in 2020.