Paula is the Lead Ally for Women in Beer, an internal Business Resource Group at AB InBev. This spearheads initiatives to attract, develop and empower women in the workplace, and advocates for the representation and inclusion of women within the beer industry. Paula is a committed mentor and encourages and promotes women into Senior Leadership. Paula has overseen and launched a consumer-facing brand campaign designed to reorient the way in which women are portrayed in beer advertising, and signed Budweiser for its first-ever sponsorship of women’s football. Paula is a committed advocate who is passionate about driving positive change for a better – and more equal – world across the business sphere and beyond.